‘Were did you get that?’ How an entrepreneur is taking word of mouth online Entrepreneurship How many times have you found yourself distracted by a paid advertisement pop-up while endlessly scrolling through your favourite social media platform? This type of algorithm is an average experience for the majority of social media users today, and one that often dominates a large portion of any brand’s marketing budget. Tiktok, for example, is [...]
London’s most respected ad guru on why data giants Publicis and WPP have it wrong Media The former chief of operations at Publicis says brands that still launch with a TV ad and a poster blows his mind.