How can brands embrace the Games Wide Open ethos of Paris 2024? comment The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]
Major Mission Group shareholder told to reject Brave Bison bid media One of Mission Group's major shareholders has been advised to reject by a bid by a competing digital marketing agency Brave Bison, calling the offer "highly unattractive".
The business case for creativity David O'Hearns In today’s corporate landscape, creativity is no longer confined to the marketing department, says David O’Hearns Keir Starmer has said we are in the midst of a “creativity crisis”, with arts subjects having been diminished and devalued for well over a decade. His recent speech said that the creative industry is essential for our economic [...]