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Made in Chelsea

  • Candy Kittens: ‘We want to be the Unilever of challenger brands’

    Retail

    When Ed Williams and Jamie Laing first set up Candy Kittens in 2012, they dreamt of being bought by Unilever. Now – 13 years later – they’ve bought healthy snack brand Graze from the consumer giant for a fraction of what Unilever paid for it in 2019. “Everybody’s supermarkets are dominated by big players,” co-founder [...]

    Candy Kittens and Graze collaboration showcasing colorful gourmet sweets in elegant packaging on a stylish display
  • Profit at Jamie Laing’s Candy Kittens slashed after major change

    Retail

    Profit at Candy Kittens, the cat-shaped confectionary brand owned by Radio One DJ and Made in Chelsea star Jamie Laing, has been slashed after it made a major change in 2024. The business, which specialises in vegetarian and vegan sweets, decided to switch focus to distribute more to grocers in the UK at the end of 2023 and signed [...]

    Candy Kittens co-founder Jamie Laing and wife Sophie Habboo attend The Fashion Awards 2024 presented by Pandora at the Royal Albert Hall in December 2024 in London. (Photo by Joe Maher/Getty Images for BFC)
  • Cricketing star Ben Stokes takes stake in alcohol-free Cleanco

    Retail

    Cricketing star Ben Stokes OBE has taken a stake in reality tv star Spencer Matthews’ alcohol-free spirits brand Cleanco. Stokes partnership with the firm comes as part of a $5m fundraising round for the brand as it hopes for its first year of cash-flow positivty. Cleanco is also gearing up for global expansion with ambitions [...]

    Ben Stokes has ventured into alcohol-free market. (Image David Mahoney (DMC))
  • Cat-shaped confectionery brand Candy Kittens’ taste of sweet success

    September 3, 2024

    Ambition A.M. speaks to entrepreneur Jamie Laing, who started confectionery brand Candy Kittens with co-founder Ed Williams in 2012.

  • Jamie Laing: Made in Chelsea and Radio One star’s Candy Kittens surges into the black

    July 10, 2024

    Candy Kittens, the cat-shaped confectionary brand owned by Radio One DJ and Made in Chelsea star Jamie Laing has surged into the black, according to newly-filed documents.

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