Keely Klassic: Why I’m rooting for Hodgkinson’s ambitious showcase Sport Business What the Keely Klassic lacks in spelling, Hodgkinson’s mash-up of athletics and entertainment makes up for in forward thinking, writes Ed Warner. “Some are born great, some achieve greatness, and some have greatness thrust upon them.” Keely Hodgkinson may not have nailed greatness just yet, but if she does secure that status it will likely [...]
Sport isn’t as inclusive as it thinks it is – but brands can make it right Sport Business From events giving less than one per cent of places to disabled participants to getting braille wrong on the medals, sport still has a long way to go on inclusion. But that’s where brands can help, says Steve Howell. Everyone knows that sport is an incredible force for good. Bringing a nation together, giving people [...]
Marathon chiefs grow portfolio further by teaming up with London T100 triathlon On your marks It comes after London Marathon Events formed a joint venture with UK Athletics and the Great Run Company.