Jaguar: First look at electric car revealed following rebrand backlash Transport and infrastructure Jaguar has revealed the first look at its new luxury electric car following a backlash over its recent rebranding. The iconic Britich carmaker sparked criticism last month after switching up its logo to ‘JaGUar’ and launching an ad which included slogans such as “delete ordinary” and “copy nothing.” The move led to accusations Jaguar was [...]
Substance must overtake style if Jaguar’s to stay in the race Opinion Jaguar, whose corporate rebranding exercise sparked a wave of mockery and confusion last week, has met the backlash with a plea for people to “reserve judgment.” This optimistic request suggests that, despite the achingly progressive sentiment behind the carmaker’s new attitude, it doesn’t really understand the internet. Asking social media users to reserve judgement is [...]
Why ‘radical’ Jaguar rebrand is following in Apple’s footsteps Business Jaguar’s controversial rebrand has not been far from the headlines in the last few days, with online commentators slating the move as a “disaster”. The criticism came after the British manufacturer, which is part of the wider Jaguar Land Rover group, unveiled marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing” earlier this [...]
Jaguar rebrand shows the risk of embracing the fleeting ‘now’ November 22, 2024 The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.
Jaguar Land Rover: Profit accelerates but sales stall November 8, 2024 Jaguar Land Rover has revealed its pre-tax profit accelerated by 25 per cent during the first half of its financial year despite its revenue flatlining. The automotive giant has reported a profit of £1.1bn for the first six months of its year to the end of September 2024. However, its revenue remained at £13.7bn. For [...]
Jaguar Land Rover: Drivers using plug-in hybrids as ‘stepping stone’ towards electric cars October 30, 2024 Jaguar Land Rover has revealed a sharp rise in the sales of its plug-in hybrid models (PHEV) as its customers use them as a ‘stepping stone’ towards battery electric vehicles (BEV). The automotive giant has reported a 59 per cent rise in PHEV sales during the first half of its financial year compared to the [...]
Jaguar Land Rover plans £500m ‘factory of the future’ in UK electric vehicle drive September 26, 2024 Jaguar Land Rover (JLR) has announced plans to invest £500m to transform one its historic factories as part of its drive to build more electric vehicles. The Whitley-headquartered automotive giant has already spent £250m on upgrading the Halewood plant, near Liverpool, which was originally constructed in 1963 to make the Ford Anglia. The work will [...]
Jaguar Land Rover and Porsche supplier almost triples sales August 21, 2024 Andersen EV, an electric charging start-up which supplies the likes of Jaguar Land Rover and Porsche, almost tripled its sales during its latest financial year. The Bedfordshire-headquartered company, which was formerly known as Evios, has reported a turnover of £3.7m for the year to 31 March, 2024, up from the £1.3m it reported in the [...]
Inmotion Ventures: Jaguar Land Rover’s investment arm slips to loss after busy year August 12, 2024 Inmotion Ventures, the investment arm of Jaguar Land Rover (JLR), made a loss during its latest financial year after backing six new companies. The Coventry-headquartered business has posted a pre-tax loss of £2.6m for the year to March 31, 2024, newly-filed accounts with Companies House have revealed. The loss comes after Inmotion Ventures made a [...]
Jaguar Land Rover nets record revenue as Range Rover and Defender sales drive growth May 10, 2024 Jaguar Land Rover is booming. A record set of full-year results were driven by sales of its luxury Range Rover and Defender models.