Ad market set to pass $1 trillion as UK readies for boom Business The global advertising market is expected to sail past $1 trillion (£783bn) in value this year as the British ad market supercharges growth into 2025. “The UK advertising market will experience significant growth in 2024,” a new report from WPP-owned Groupm said, which estimated that global ad revenue will have grown 9.5 per cent throughout [...]
WPP: New deals with Amazon and Unilever drive growth Business Like-for-like revenue at advertising giant WPP ticked up 4.1 per cent in the quarter to 30 September, despite a decline in business outside of the US and Europe. However, net new billings declined year-to-date. The figure came in at $3.2bn (£2.5bn) compared to $3.4bn (£2.6bn) in 2023. However, other regions struggled. Revenue in the UK [...]
How London’s diversity has helped it take over the world of advertising media Exports from the sector reached £15.6bn in 2022. The sector is expected to grow 4.6 per cent this year, outpacing the wider economy by a large margin.