The generation game: How sport should prevent young people deserting it Sport Business Are young people into sport anymore? It’s a question we are hearing more and more often, and one that is causing a concern for some leaders. So should they be worried? Gen Z (born 1996-2010) are half as likely to describe themselves as passionate sports fans, compared to Millennials (born 1980-1995). Their traditional viewership also [...]
Could a chatbot groom your child? Opinion Generation Alpha are already growing up in a very different digital landscape to their predecessors and their lives will be fundamentally shaped by AI, says Eliza Filby In all the surveys, books and discussions about modern parenting, there’s one thing on which we are all in agreement. Parenting today is harder than it was for [...]