Forget Dry January – now it’s time for Dry July Life&Style Not content with one month of sobriety in the form of Dry January, I have been made aware Dry July is now a thing too. At least this time of year makes a little more sense to me. January is a bitter, joyless month where the comforts of a glass of good red wine by [...]
Lucky Saint founder: Don’t let ‘Dry January’ dull Britain’s pub culture hospitality It is no secret that pub culture has long-been deeply ingrained into the social structure of Britain. That said, you’d be forgiven for assuming your latest Dry January drinking hiatus might result in a hiatus from socialising at your favourite local pub. Alcohol-free beer brand Lucky Saint, however, has launched a new nationwide campaign to [...]
25 amazing Dry January events in London where going alcohol free needn’t be boring Life&Style Dry January is often a sombre affair, where abstinence is the order of the day. But London’s bars, restaurants and events organisers seem to be taking a different tack this year: many are spreading the message that going alcohol free needn’t mean losing out on having fun. The message is that alcohol free drinks can [...]
Why Dry January is just another month for this alcohol-free beer brand January 3, 2025 Highlighting a year of growth, we take a look at some of the biggest and most recent achievements of the rapidly-growing alcohol-free beer brand, Days Brewing. Two friends, one pandemic and a few cold (alcohol-free) beers later – a long-lasting business was created. In 2020, former AB InBev man Mike Gammell and ex-Propercorn marketing chief [...]
Someone is throwing a ‘death to Dry January’ party with a coffin and hearse January 2, 2025 Dry January doesn’t exactly have the best reputation – the idea of not drinking for an entire month is a miserable thought for many Brits, especially after the indulgences of Christmas. But one alcohol-free drinks brand is hoping to change all that. Mash Gang is throwing a ‘death to Dry January’ party on Saturday 18 [...]
Why you should still go to the pub in Dry January January 2, 2025 Dry January has crept up on us once again — a month in which avid pub-goers look to kickstart a healthier year ahead. For some, it’s a month to start fresh with new beginnings. For others, such as the hundreds of independent pubs across the nation looking for growth, it is yet another challenge. Especially [...]