Coca-Cola HBC raises guidance after strong half despite currency headwinds Retail Coca-Cola HBC AG has raised its guidance after the company reported another strong six months of growth, despite currency headwinds eating into the group’s profits in emerging markets. The bottling giant behind Coca Cola and other major soft drinks reported revenue growth of 3.1 per cent in the six months to 24 June. Sales of [...]
Paris 2024 adverts: The best and worst Olympics commercials ad review As the sports advertising world attempts to catch its breath after the highs and lows of the Euros, the Olympics and Paralympics have other ideas, with Paris 2024 welcoming the world’s best athletes and the world’s biggest brands for a month of sporting excellence. Whilst every brand and his dog tried to tap into authentic [...]
This infuriating new EU rule has everyone flipping their lid Steve Allen A new EU directive banning fully detachable lids on plastic bottles has angered soft drink consumers everywhere, says an orange-juice soaked Steve Allen I sit here furious, looking like I’m lactating Sunny Delight. My white shirt, clean on today, has a yellow stain down the front from a bottle of orange juice. EU Directive 2019/90 [...]
Apple’s latest iPad advert backfired, but how does it rank amongst the worst ever? May 11, 2024 We have gone through some other commercials and advertising campaigns which spectacularly backfired, to consider where they rank.
Coca-Cola Europacific snaps up Philippines fizzy drink maker in $1.4bn deal February 23, 2024 Coca-Cola Europacific Partners (CCEP) has acquired the equivalent of the company in the Philippines in a deal valued at $1.8bn (£1.4bn).