Will an algorithm generate the next big Christmas ad? Opinion Christmas is coming and algorithms are at work, pushing the boundaries of creativity to ensure the tills keep ringing. But can AI tools ever really craft an ad that resonates on a deep, human level? Asks Paul Armstrong The Christmas ads have arrived, including a fake – and viral – John Lewis one, flooding our [...]
Festive advertising set to reach record high this Christmas Retail Corporate spending on advertising is set to reach a record high this Christmas as brands look to cash in on consumers’ appetite for festive storytelling. Companies are set to spend a record £10.5bn in the UK on advertising over the Christmas season, according to industry trade body the Advertising Association and data provider WARC. Many [...]