Will an algorithm generate the next big Christmas ad? Opinion Christmas is coming and algorithms are at work, pushing the boundaries of creativity to ensure the tills keep ringing. But can AI tools ever really craft an ad that resonates on a deep, human level? Asks Paul Armstrong The Christmas ads have arrived, including a fake – and viral – John Lewis one, flooding our [...]
Retailers reassess how to reel in cash-strapped Brits for Black Friday As Brits’ loyalty to brands continues to erode and their commitment to seeking value continues to rise, retailers are optimising their digital presence in hopes of a bumper festive season. With online spending reaching ever-higher levels, and brand loyalty going down thanks to the increasing ease of switching between products on the internet, it’s become [...]
John Lewis set for Black Friday and Christmas hiring spree Retail The John Lewis Partnership (JLP) is gearing up for a hiring offensive in the coming months as the retail group looks to bring in thousands of temporary staff for the festive season. Some 12,500 new workers are set to join its John Lewis department store and Waitrose grocery arm, up 4,100 on the same period [...]
Retailers pin hopes on bumper golden quarter with Black Friday, Cyber Monday and Christmas October 14, 2024 The final three months of the year, also known as the golden quarter, are make-or-break for retailers. Retail spending has consistently languished this year, or been propped up by margin-carving discounts, but pent-up demand is expected to give the sector a much-needed boost during the holidays, according to a panel of industry experts. Despite consumer [...]