Candy Kittens: ‘We want to be the Unilever of challenger brands’ Retail When Ed Williams and Jamie Laing first set up Candy Kittens in 2012, they dreamt of being bought by Unilever. Now – 13 years later – they’ve bought healthy snack brand Graze from the consumer giant for a fraction of what Unilever paid for it in 2019. “Everybody’s supermarkets are dominated by big players,” co-founder [...]
Profit at Jamie Laing’s Candy Kittens slashed after major change Retail Profit at Candy Kittens, the cat-shaped confectionary brand owned by Radio One DJ and Made in Chelsea star Jamie Laing, has been slashed after it made a major change in 2024. The business, which specialises in vegetarian and vegan sweets, decided to switch focus to distribute more to grocers in the UK at the end of 2023 and signed [...]
Cat-shaped confectionery brand Candy Kittens’ taste of sweet success Entrepreneurship Ambition A.M. speaks to entrepreneur Jamie Laing, who started confectionery brand Candy Kittens with co-founder Ed Williams in 2012.
Jamie Laing: Made in Chelsea and Radio One star’s Candy Kittens surges into the black July 10, 2024 Candy Kittens, the cat-shaped confectionary brand owned by Radio One DJ and Made in Chelsea star Jamie Laing has surged into the black, according to newly-filed documents.