Messi and LeBron beaten to top spot in athlete marketability rankings Sport Business US gymnast Simone Biles has beaten LeBron James and Lionel Messi to be named the most marketable athlete in the world by sports industry experts. Real Madrid and Brazil footballer Vinicius Jr is second, followed by NBA legend James, women’s basketball sensation Caitlin Clark and Messi in the list published by SportsPro magazine. Biles, who [...]
Women’s basketball is on the up – now funding bodies must shoot for the moon Opinion Instead of enjoying a celebratory moment that inspires growth, the sport’s impetus is under threat.