Summer of Sport: Insights from the Cannes Lions Jury Room June 29, 2024 The Summer of Sport was a key topic at the Cannes Lions, and Louise Johnson, CEO of Fuse, was president of sports and entertainment on the Cote D’Azur. She lets us into the secrets of what hits the jackpot. For one week every year the great and the good of the marketing and advertising industry [...]
Who are ya? Questions swirl about Premier League side Crystal Palace’s new gambling shirt sponsor June 14, 2024 Questions are swirling around Crystal Palace’s new front-of-shirt sponsor - a little-known Vietnamese gambling firm that appears to have no functioning UK website.
Temu targets trademarked brands such as Dyson and Zara on Google and Bing June 14, 2024 The majority of these targeted brands are retailers, including Zara, Rayban, Dyson, Curry's, and Marks & Spencer.
The Notebook: Could brands and influencers sway this year’s elections? May 22, 2024 From shaping voters to capitalising on the gaming boom, brands and influencers have immense power, writes Matt Scheckner in today's Notebook.
How London’s diversity has helped it take over the world of advertising May 20, 2024 Exports from the sector reached £15.6bn in 2022. The sector is expected to grow 4.6 per cent this year, outpacing the wider economy by a large margin.
Martin Sorrell’s S4Capital places hope in AI as revenue slumps across the board May 10, 2024 S4Capital has been hit by lower advertising spending.
WPP expects to return to growth in second-half as AI tools ‘deployed at scale’ April 25, 2024 For the full year, the company said it expected to report like-for-like revenue growth less pass-through costs of zero to one per cent.
Revolut plans advertising partnerships as it seeks new revenue streams April 23, 2024 Revolut is planning to monetise customer data through advertising partnerships as the firm looks to diversify revenue streams on its path to more sustainable profitability.
B Lab delays decision on whether Havas London will remain a ‘B Corp’ April 22, 2024 Media giant Havas London’s B Corp status continues to hang in the balance, after the accreditation’s gatekeeper chose to delay the conclusion of its investigation into whether its work with Shell is reconcilable with B Corp values.
Tu-dums and ba-da-ba-baa-baas: How the jingle got usurped by the ‘sonic logo’ April 18, 2024 With music's powerful link to memory, advertisers would be crazy to let the jingle die - and that's why they haven't, writes Anna Moloney.