Sainsbury’s and John Lewis unveil 2014 Christmas adverts, but before Monty the penguin there was Ronald McDonald. A short history of the festive ad November 14, 2014 * Christmas comes but once a year, but the advertising that goes around it lasts much, much longer, with some brands seeing fit to launch their festive offerings at the beginning of November. This week saw the unveiling of Sainsbury’s festive offering. The supermarket giant partnered with the Royal British Legion to tell the story [...]
Labour councillor pushes to end zero hours work for 96,000 in the capital September 20, 2015 Labour's London Assembly economy spokeswoman will today call for changes to zero-hour contracts in London to guarantee workers 80 per cent of the hours they have worked over the previous three months. Fiona Twycross said in a statement she recognised that zero-hours contracts are popular with students and parents who need flexibility, but added, [...]
Syria airstrike vote 2015: Here’s how your MP voted December 3, 2015 Last night MPs voted in favour of the UK beginning airstrikes against Islamic State (Isis) with an overwhelming majority of 397 votes to 223, following a gruelling 10-hour debate in the House of Commons. The move was controversial, with huge numbers of people protesting against military intervention. Some Labour MPs claimed they were being intimidated to [...]
Burberry snap-happy at paparazzi shoot June 22, 2015 Burberry today launches a striking new ad campaign for its autumn/winter collection. The campaign features candid, paparazzi-style images of a host of British actors, musicians and models, including Ranald McDonald and Amber Anderson (pictured above).
US giants get UK makeover: More Britons in top roles at US companies as Coca-Cola names James Quincey president and COO August 13, 2015 Britons are taking the helm at US companies, with Coca-Cola the latest to follow in this trend. The soda giant promoted London-based James Quincey to president and chief operating officer of the company, a promotion that comes hot on the heels of Watford-born Steve Easterbrook taking over at McDonald’s. A Coke veteran of 19 years, [...]
Halfords gears up for revenue growth in 2015 July 15, 2015 THE UK’S growing passion for cycling helped to boost Halfords Group’s performance in the quarter ended 3 July. The company posted strong sales across all divisions in a trading update yesterday and said guidance for the full year remains unchanged. Premium bikes sales were up by eight per cent, while revenue in cycle repairs grew by 24 [...]
Halfords share price rises as revenue exceeds £1bn June 5, 2015 The figures Halfords recorded revenue in excess of £1bn in the year to the end of March thanks to strong sales in both its car and cycle businesses, triggering a two per cent rise in its share price in early trading. Read more: Halfords share price plunges as chief executive Matt Davies poached by Tesco The [...]
Seizing the Moment: Why Antoine de Kermel thinks 2016 is the year of “moment marketing” December 21, 2015 In digital marketing, time is precious. And as brands vie to be noticed in the digital space, many are recognising the impact that offline events can have on online activity. “Moment marketing” may be the shot in the arm their campaigns need. Named as one of the six major marketing trends in Warc and Deloitte’s [...]
McDonald’s set to fight back against Moscow crackdown August 27, 2014 After Russian courts ordered the closure of four McDonald's branches for 90 days, the global food giant has responded saying it will appeal the rulings and is scrutinising the decision made by the courts. "We do not agree with the court's resolution and will appeal against this resolution in accordance with the procedure established by [...]
McDonald’s hit by falling sales across globe October 21, 2014 MCDONALDS’ sales weakened across the world last quarter as consumers were put off by the fast-food chain’s spiralling prices. Same-store sales across Europe dipped 1.4 per cent in the third quarter, while in the US they declined 3.3 per cent, amid an increasingly heated battle to attract price-conscious diners. Quarterly profits fell by 30 per [...]