An open letter to the PM: Britain must build Sizewell C — nuclear sits at the heart of a green recovery July 12, 2020 An open letter to Prime Minister Boris Johnson, business secretary Alok Sharma, and chancellor of the Exchequer Rishi Sunak We are writing as engineers, nuclear experts, scientists and concerned citizens to applaud your commitment to fighting climate change through energy policy, in particular the commitment to proceed with new nuclear construction at the same time [...]
Facebook ad spend rockets 62 per cent despite Cambridge Analytica controversy April 12, 2018 Ad spending on Facebook has continued to grow year-on-year despite the difficulties faced by the company and its owner, Mark Zuckerberg. Data released by technology company 4C revealed that ad spend is rocketing across all the major social media platforms. Facebook saw overall ad spend on its site go up by 62 per cent, creeping [...]
Female-focused machine learning could change how financial advisers serve women January 10, 2018 Many companies already know that women are becoming more prominent as wealth holders, are directing more wealth investing than before, and are often their largest consumers. However, while women are the target customers, they are still underserved by financial advisers. Most financial services firms have optimised themselves to communicate with and serve male as opposed [...]
Machine learning could change the game for female investors in 2018 January 10, 2018 Many companies already know that women are becoming more prominent as wealth holders, are directing more wealth investing than before, and are often their largest consumers. However, while women are the target customers, they are still underserved by financial advisers. Most financial services firms have optimised themselves to communicate with and serve male as opposed [...]
Picking up the Slack: CMO Bill Macaitis on why word-of-mouth is central to the unicorn’s success June 6, 2016 "We're selling organisational transformation," says Bill Macaitis, chief marketing officer of Slack – Silicon Valley darling and contender for the fastest growing B2B software-as-a-service company in history. Slack is more than a workplace messenger. It is a communication and collaboration tool which facilitates meetings, provides access to shared documents, and breaks down silos between apps by integrating Twitter, [...]
City Moves for 9 January 2017 | Who’s switching jobs January 9, 2017 Scottish Friendly Scottish Friendly, Scotland’s biggest financial mutual, has appointed Neil Lovatt to its board as commercial director. Neil was previously Scottish Friendly’s sales and marketing director, a position he held for a decade, after 14 years of marketing experience at Scottish Life and Royal London. As commercial director, Neil will play a key role in the [...]
Tapping third-party app stores to improve downloads July 25, 2017 Generally speaking, app developers, like brands in a supermarket, are in a battle for two scarce resources: consumer attention and shelf space. Lab Cave, a mobile games company headquartered in Madrid, is looking beyond distribution on the “digital shelves” of the Apple App Store and Google Play. It’s part of a bid to cash in [...]
UK has the chance to be a leader in safer vice products post-Brexit such as e-cigarettes and synthetic alcohol, Adam Smith Institute argues September 23, 2016 The UK has the opportunity to become a “world leader” in reducing the risks of smoking and drinking by slashing regulation around safer vice products, a new paper has argued. Think tank the Adam Smith Institute (ASI) has recommended the government replaces “self-defeating regulation” on products such as e-cigarettes and hangover-free synthetic alcohol with a system [...]
Most GPs disagree with the chief medical officer and believe alcohol can be part of a healthy lifestyle May 24, 2016 Most GPs disagree with the comments made by the UK's chief medical officer (CMO) in January that there is no safe level of alcohol consumption, new research shows. The poll, conducted by medeConnect for the Campaign for Real Ale (Camra), found 60 per cent of GPs surveyed disagreed with the guidance from CMO Sally Davies, which [...]
The UBS rebrand: CMO Johan Jervoe talks art and Annie Leibovitz September 6, 2015 Following the financial crisis, banks have struggled to clean up their public image. But last week, the Swiss banking giant UBS began a global brand relaunch, its first since 2009. The campaign will be 70 per cent digital, and feature photographs by American portrait photographer Annie Leibovitz, as well as a 90 second [...]