Nissan and National Lottery struck gold at the Rio Olympics – here’s proof August 24, 2016 As another Olympics ends and the British public basks in the glory of an unprecedented medal haul, sponsors are reflecting on how their own marketing efforts resonated with the public. Our brand tracking research allows us to explore whether they have managed to benefit both from their association with the event and their sporting ambassadors. [...]
All change at the Labour Party as resignations stack up and Corbyn announces a new cabinet June 27, 2016 The second day of chaos in the Labour Party has begun, with a string of front bench resignations and a new cabinet announced by Jeremy Corbyn. Around ten ministers and parliamentary private secretaries (PPS) have quit this morning, following yesterday's pandemonium in the party which resulted in one-third of Corbyn's shadow cabinet leaving. Corbyn responded before the [...]
Goodbye Piccadilly: A short history of the Piccadilly Circus advertising billboards January 16, 2017 On only a handful of occasions in its 100-year history has the hotchpotch of billboards at Piccadilly Circus been intentionally switched off during peacetime. Most famously, when Winston Churchill died, and later, Princess Diana. The advertising space, recognisable around the world, is symbolic of the national mood; it wears black when we mourn. But today, minus [...]
Dashboard cameras drive sales at Halfords, sending the share price up by 9.6 per cent April 13, 2016 Like-for-like revenue at retailer Halfords has accelerated 2.6 per cent in is last quarter, and is up 1.7 per cent for the full year. The car and bike seller has posted an increase in like-for-like revenues of 3.1 per cent in its retail arm and 1.7 per cent in its autocentres compared to the same period last year. For the quarter the company had a second consecutive [...]
Before the bell: What you need to know before the US market open June 2, 2016 The European Central Bank (ECB) and the Organization of the Petroleum Exporting Countries (Opec) are both in Vienna today to decide on their respective policies and could add an extra kick of volatility to global markets. Here's what you need to know before the market open at 14:30 London time. US futures are struggling ahead of the opening bell. [...]
The Battle for Virality: How the advertising industry stole Christmas November 14, 2016 Consumer capitalism is like an annual balloon, pumping in steady increments throughout the year. It grows and grows, stretching and straining around November, taut before the Black Friday Pin; the pressure too much, one prick and the balloon explodes in a relentless cloud of Christmas advertising. But where has this volley come from? We can’t even [...]
UK advertisers have most faith in Paloma, who is enjoying the good life June 10, 2016 Paloma Faith sold out more than just concert venues last year. New research has today named her as the most popular popstar among advertisers. Faith was the artist of choice for four major brands – Calvin Klein, Dixons, Simply Be and Eastern Western – in 2015, according to research by Adbreakanthems and BPI. Read more: [...]
McDonalds not loving it as its revenue and income falls April 22, 2015 MCDONALD’S is developing a new plan to improve sales and profits as the company struggles to regain its position in the highly competitive fast-food market. Results released yesterday for the first quarter of 2015, the first under new chief executive Steve Easterbrook, show the firms sales for restaurants that have been open at least 13 [...]
Asda toasts £850k deal to stock 25 beers from 13 Scottish craft breweries, including Isle of Arran, Isle of Skye, Loch Ness and Kelburn April 18, 2016 The unstoppable cultural phenomenon that is craft beer has just ratcheted up even more mainstream support. Supermarket giant Asda has agreed a listings deal with 13 breweries to put 25 new craft beers on its shelves in Scotland, in a deal worth more than £850,000. An industry source told City A.M. that if sales in Scotland are robust and [...]
Fifa sponsors celebrate Sepp Blatter resignation: Coca-Cola, Visa, McDonald’s, Budweiser, Adidas and Hyundai all welcome move June 3, 2015 Fifa's sponsors have breathed a sigh of relief following Sepp Blatter's surprise decision to resign as president. Blatter's stepping down follows a week of scandal for football's under-fire governing body after a number of top officials were arrested on charges of racketeering, wire fraud and money laundering. Read more: UK directors tell Fifa backers to speak [...]