Drinks giant AB InBev rebrands as Budweiser Brewing Group UK&I March 25, 2019 Beer behemoth AB InBev has changed its UK name to Budweiser Brewing Group UK&I as it doubles down on its commitment to the region after Brexit. The world’s biggest brewer, whose brands include Budweiser and Stella Artois, said the more recognisable name will boost awareness of the company and marks the firm’s latest show of [...]
Week in Sportbiz: Fenerbahce step up attacks on beIN; CVC serves up $300m volleyball deal; London pipped by Big Apple; Qatar sales record; Man Utd February 5, 2021 Conflict is in the air at Fenerbahce – and not just because they face rivals Galatasaray in the Istanbul derby this weekend. Mesut Ozil’s new club have embarked on a bizarre crusade against broadcaster beIN Sports, accusing it of conspiring against the club by manipulating VAR and choosing camera angles or highlights that show them [...]
The green spirits revolution, and no absinthe in sight February 26, 2021 There have been an uncountable number of words written about how the restaurant industry has had to adapt to survive, and altogether fewer on how the premium booze market is staying afloat. Like the hospitality trade, spirits distillers and winemakers have seen a huge portion of their trade wiped out over lockdown, unable to sell [...]
City Spirits: Our new drinks column takes on the Super Bowl February 5, 2021 Several years ago, Joel Harrison and Andy Silvester met in a south London pub discussing lower-league football. Fast forward, and Joel is now the co-author of several books on spirits and one of the world’s leading booze writers and creative consultants, and Andy Silvester is City A.M.’s Acting Editor – with a penchant for cocktails [...]
AB InBev toasts $16bn sale of Australian beer business to Japanese group Asahi July 19, 2019 The world’s largest brewer AB InBev has offloaded its Australian business to Japanese group Asahi as it looks to pay down its debt. In a deal worth $16bn (£9bn), the owner of Budweiser, Corona and Stella Artois is calling time on its Australian subsidiary, Carlton & United Breweries. Read more: New tube map shows you [...]
Businesses innovate but brands fall behind in race for environmentally conscious customers February 24, 2019 Some of the world’s biggest brands are not innovating despite customers who demand more action on climate issues, a pressure group has warned. Top companies such as Nestle, Coca Cola and Procter & Gamble are in a race to adapt to vegans and customers who are keen to reduce plastic packaging. Read more: On a roll: [...]
World’s largest brewer AB InBev considers public listing of Asian operations January 12, 2019 Brewing giant Anheuser-Busch InBev is eyeing up a partial flotation of its Asian business in a move that could raise billions of dollars. The brewer behind major beer brands including Budweiser and Stella Artois is in discussions with bankers about a potential initial public offering (IPO) in Hong Kong that could help to reduce its [...]
Women’s World Cup: How brands are embracing the sport through sponsorship June 6, 2019 The World Cup arrives tomorrow at an opportune moment for women’s football. After a season punctuated by record attendances, greater exposure and successes both on and off the pitch, there is an air of optimism engulfing the sport. While the feeling is inspiring confidence that Phil Neville’s Lionesses could make good on their No3 world [...]
Brewdog takes on the big dogs – will its advertising cut through with mainstream beer drinkers? September 19, 2018 In its well-documented climb from independent disruptor to industry giant, craft beer brand Brewdog has successfully created a unique name for itself, now sitting at the top of the shelf alongside major industry names. When it comes to shock factor, Brewdog is rarely one to hold back. Back in spring the brand was criticised for [...]
Brewdog takes on the big dogs – will its advertising cut through with mainstream beer drinkers? September 19, 2018 In its well-documented climb from independent disruptor to industry giant, craft beer brand Brewdog has successfully created a unique name for itself, now sitting at the top of the shelf alongside major industry names. When it comes to shock factor, Brewdog is rarely one to hold back. Back in spring the brand was criticised for [...]