Diriyah: The Birthplace Of Saudi Arabia Will Be A Centre of Cultural Excellence July 23, 2024 Diriyah is one of a number of extraordinary giga-projects funded by Saudi Arabia’s Public Investment Fund. Kiran Haslam, Chief Marketing Officer at Diriyah Company, tells Inside Saudi why Diriyah will be a centre of cultural, artistic and entertainment excellence. Could you start by telling us about your role as Chief Marketing Officer at Diriyah Company [...]
Why this entrepreneur is still learning after two decades in the business July 22, 2024 What's your secret to storytelling within your brand?
Diriyah: The Historic Heart of Saudi Arabia will Transform Urban Living July 21, 2024 Mohamed Saad, President of Diriyah DevCo, tells Inside Saudi about the luxury residences and hotels that are being built in Diriyah, Diriyah’s Harrods activation and opportunities for international investors.
How can brands maximise opportunities around the Olympic Games? July 13, 2024 The summer of sports is well underway with the Olympic Games around the corner, and brands have more unique opportunities than ever to engage with consumers. But how can they get it right and maximise these opportunities? When talking with Snapchat’s senior manager for international sports partnerships, Kahlen Macaulay, we uncovered three key principles: authenticity, [...]
Is your Rolex watch real? One in ten aren’t July 13, 2024 Technological developments have encouraged a boom in high-end counterfeiting, with CNC machines like 3D printers helping to make fakes harder to spot.
Wellness Wonders: Meet the founder of Rat Race Adventure Sports July 7, 2024 Jim Mee is the founder of Rat Race Adventure Sports, offering everyday people the chance to explore once in a lifetime, bucket list locations.
Unicorns star Ben Hardy on labels: ‘I don’t know. I’m just Ben’ July 5, 2024 Ben Hardy on EastEnders, LGBTQ representation and labels
How ‘tenniscore’ trend and Zendaya served up retail sales boost for Wimbledon July 1, 2024 Wimbledon has capitalised on one of this summer’s hottest trends, fuelled by celebrity fashion and Zendaya-starring movie Challengers.
‘The Capital of Arab Culture’: Inside the $63.2bn revival of Diriyah June 25, 2024 Inside Saudi interviews Jerry Inzerillo, Group CEO of Diriyah Company, on the $63.2bn revival of the Diriyah.
Pride month is ripe for pinkwashing, but LGBTQ charities need corporate support to survive June 15, 2024 Corporate Pride campaigns get a bad rep for pinkwashing, but, when done right, businesses can support meaningful change, writes Amy Heritage.