Cadbury’s raider Nelson Peltz loses first ever boardroom vote over DuPont split May 13, 2015 Veteran corporate raider Nelson Peltz, who once besieged British chocolate maker Cadbury, lost a bitter boardroom battle for control of a US chemicals giant yesterday – his first defeat in a decade. Peltz, 74, lost a shareholder vote on his plans to overhaul the board of DuPont, a two century old company with offices in [...]
Netflix corporation tax bill was zero last year despite millons of customers, report claims December 20, 2015 Netflix is the latest company to face scrutiny over its tax arrangements as it was revealed that it paid no corporation tax in the UK last year, reports claim. It's estimated the TV and film subscription service known for Emmy award winning shows House of Cards and Orange is the New Black, made £200m in revenues from its [...]
Christmas adverts 2015: It’s not just about John Lewis – here are all the other adverts including Marks & Spencer, Burberry, Waitrose, TK Maxx, Curry’s PC World, Argos – but nothing from Tesco yet November 6, 2015 Yes, yes, we know, there's a mournful man on the moon and a girl with a telescope and the whole of the UK is crying. But Christmas is not just about the John Lewis advert. There are some other retailers with festive ads of their own to share. Here's the best Christmas adverts the UK [...]
Cadbury hit with £62m Indian tax bill over ‘phantom factory’ April 6, 2015 Chocolate maker Cadbury was yesterday hit with a new 5.7bn Indian rupee (£62m) tax claim in India in relation to allegations that it claimed excise benefits on a “phantom” factory. India, under pressure to reduce its budget deficit, has sought to boost fiscal revenue, not least by pursuing billions of dollars in unpaid tax claims [...]
Cadbury’s Creme Egg gate: Recipe change sparks backlash January 12, 2015 The US owner of Cadbury has admitted to changing the recipe of the much-loved Creme Egg. Cue an angry backlash from fans of the chocolate treat… Kraft, which took over the brand back in 2010, admitted it had abandoned the milk chocolate shell in favour of a cocoa mix. A spokesman for the brand told the Sun [...]
Cadbury Creme egg-maker sees profits melting February 11, 2015 CONFECTIONARY giant Mondelez International, owner of the Cadbury brand, saw its profits in the fourth quarter tumble as sales declined across the board, yet shares still rose in New York by more than three per cent. The company, which was formed in 2012 out of Kraft’s non-US brands, saw net earnings in the fourth quarter [...]
Nestle suffers setback over KitKat trademark as European Court of Justice rules that four-fingered shape cannot be copyrighted September 16, 2015 The European Court of Justice is not giving KitKat a break. If anything, it's giving the chocolate brand four fingers. Nestle’s five-year battle to protect the shape of its KitKat chocolate bar has suffered another setback after European judges ruled that it did not merit a trademark. The ECJ said that the four-finger shape alone [...]
US fruit and nut cases sour over Hershey’s ban on British-made Cadbury’s chocolate January 29, 2015 Life has become less sweet for lovers of British-made Cadbury’s chocolate in the US after Hershey struck a deal to prevent it being sold in the country. Hershey, which owns the licence to make and sell Cadbury products in the US – but with different recipes – struck a deal with Let’s Buy British (LBB) [...]
Cadbury’s might end up with Creme Egg on its face after change – Brand Index January 20, 2015 It's never a good idea to change the recipe of a well-loved treat – and Cadbury’s Creme Egg is no exception. Following anger last week over an apparent change in taste, a Cadbury’s spokesman said: “It’s no longer [made with] Dairy Milk. It is similar, but not exactly Dairy Milk. But there is a serious [...]
Forget sex: Nostalgia gives you return on investment October 18, 2015 Arresting though they may be, sex and violence do not sell products. When confronted with graphic material, participants in a study by Ohio State University were likely to become so distracted that it impaired their “memory, attitudes and buying intentions for advertised products,” according to professor Brad Bushman. Nostalgia, on the other hand, fares more [...]