How Obama is having an impact on our view of US brands July 28, 2008 There are still those who would separate business and politics. But they are intimately connected. In a study about a year ago using data from YouGov’s BrandIndex and our tracking of attitudes to America, we examined whether the two were correlated. We found that there was indeed a clear link: as opinions of the US [...]
Goodbye to carrots: the stick is back July 9, 2008 Businesses are going to find new ways to motivate staff, says Jeremy Hazlehurst The City’s bonus culture has come in for a lot of criticism recently. The Governor of the Bank of England Mervyn King said that he found the idea of massive bonuses “unattractive”, while Alistair Darling, the Chancellor of the Exchequer, also said [...]