Is honesty the best policy? Why brands should be open about their weaknesses June 24, 2019 Marketing can be complex, with so many sophisticated models, fancy processes, long words, plus various funnels, pyramids, and flow diagrams to help make people look clever. And the growing importance of data has added complexity to the way in which we plan the strategies behind advertising campaigns. But as the legendary ad man Bill Bernbach [...]
Aldi sales soar as Sainsbury’s slips behind rivals in supermarket shopping league March 5, 2019 Aldi and Lidl have boosted sales again, it emerged today, as the biggest supermarkets continued to shed market share to the discounters. Aldi’s sales grew by 10 per cent in the three months to the end of February compared to the same period the year before, according to figures released today by Kantar Worldpanel, a consumer insights [...]
Asda and Sainsbury’s mega merger could hit Aldi and Lidl’s trollies October 17, 2018 Britain’s store wars are intensifying by the day but the force is still strong with German discounters Aldi and Lidl. The price-cutters continued to steal market share from the Big Four supermarkets in the 12 weeks to 7 October, figures from the closely-watched Kantar Worldpanel report showed yesterday. Aldi’s sales growth, its fastest since January [...]
Serious Pig founder George Rice wants to pair craft beer with better snacks in British pubs March 4, 2019 The craft beer scene is big business. Hundreds of challenger brands have emerged over the past decade or more to take a bite – well, sip – out of the market share of the mainstream breweries. Some craft beer-makers have become established names, such as controversial Scottish brand BrewDog, while others have been snapped up [...]
CBI chief calls for second Brexit referendum if MPs can’t ‘get their act together’ April 11, 2019 Another EU referendum should be held if MPs are unable to “get their act together” and sign off a Brexit deal, the president of the CBI has insisted. Speaking after the EU granted a second delay to the UK’s withdrawal from the organisation, John Allan said going back to the public could well be the [...]
Electric vehicle drivers struggle to find best tariff deals, charity finds January 28, 2019 Consumers aren't receiving clear enough information to work out the best tariff for their electric vehicles, a charity has found. New research from Citizens Advice, which assists the public with money, legal and consumer issues, said there was also a wide variation in the price of tariffs available and that non-recipients of a charge point grant [...]
Procter & Gamble shares spike in surprise profits boost October 19, 2018 Rising profits for the first quarter at consumer goods group Procter & Gamble (P&G) took the market by surprise today, leading its share price to rise almost eight per cent. The giant behind brands such as Pampers, Bounty and Pantene reported organic sales growth of four per cent in the last three months, its best results in [...]
Premier Foods logistics issues take a slice out of third quarter revenues January 17, 2019 Mr Kipling maker Premier Foods saw sales fall in the third quarter after logistics problems ate into revenues. The food manufacturer, which also makes Bisto and Oxo cubes, said sales fell 2.2 per cent to £256m in the 13 weeks to 29 December. Read more: Tesco and M&S reveal stockpiling amid concerns of a 'no deal' [...]
Sainsbury’s share price under pressure as it asks for more time on Asda merger probe December 12, 2018 Sainsbury’s has seen its share price tumble five per cent so far today, after it joined Asda in appealing to the courts for more time to argue its case over a planned £15bn merger between the two supermarkets. Both grocers said this morning that they have lodged a request to review the timetable and process of [...]
French supermarket Carrefour denies making an offer for rival Casino September 24, 2018 French supermarket Casino has claimed it has rejected an offer from rival Carrefour, though Carrefour has denied ever making a bid for the firm. Casino released a statement last night that said its board had unanimously rejected an approach from the retail giant due to potential conflicts over employment and competition. Read more: Tesco reveals budget supermarket chain, Jack's Carrefour, which is [...]