Sainsbury’s vs John Lewis Christmas advert 2014 battle: Which is better? November 14, 2014 Sainsbury’s has come out of nowhere to apparently topple John Lewis from its position as annual bearer of Christmas tidings and try to take its festive advertising crown. Traditionally feted for creating the best Christmas ad of the year, the retailer – and viewers – have been blindsided by darkhorse Sainsbury’s which earlier this week [...]
Watch: John Lewis Christmas advert 2014 video – say hello to #montythepenguin November 6, 2014 It’s not Christmas until John Lewis starts filling our screens with nostalgia – and this year, it hasn’t disappointed. Serenaded by Tom Odell's cover of John Lennon's Real Love, a boy, Sam, realises his best friend, Monty the CGI penguin, is lonely. We won’t spoil the ending… The ad’s themes for 2014? Childhood, [...]
Sainsbury’s and John Lewis’ Christmas adverts beaten by Shakira in 2014 most-shared ad list November 19, 2014 Move over Sainsbury’s, step to the side John Lewis. Neither brand has taken the mantle for the most shared ad of 2014. Marketing technology company Unruly has scoured the web and has identified Activia’s collaboration with Shakira as the most identified advert on the web. The yoghurt company teamed up with the Colombian [...]
Waitrose boss Mark Price to step down amid rumours of Channel 4 job October 20, 2015 Waitrose’s managing director Mark Price is stepping down from his role at the upmarket supermarket chain amid rumours he is being lined up for the top job at Channel 4. The ebullient 55 year-old, who gave himself the nickname the “chubby grocer”, will leave in April next year after 33 years at the John Lewis [...]
The Long Weekend: Cwmain Cottage, North Wales November 6, 2015 The weekend: It’s your choice whether you prefer a dreamy wander around North Wales’ romantic countryside, or a punishing hike up some of the UK’s most challenging mountains. The rest of this weekend will be spent recharging by a crackling log fire and getting to grips with the local beers in a nearby pub. WHERE? [...]
How does John Lewis’s Christmas 2014 Monty the Penguin advert compare with previous years? November 7, 2014 It’s already spawned parodies and has yet to air on TV, but the John Lewis Christmas advert is already on track to surpass the success of last year’s Bear and Hare ad. The cuddly penguin called Monty has worked his magic, garnering the video more than seven million views on YouTube and Facebook in the [...]
The John Lewis Monty effect? Devonshire Square p-p-p-picks up a penguin for one day only December 4, 2014 We're not sure if it’s the John Lewis effect or just a coincidence, but it seems one’s Christmas party isn’t complete these days without a troop of live penguins. This week, it was Devonshire Square, which rolled out the ice carpet for the Antarctic’s best export – hosting a group of the animals in [...]
John Lewis Christmas 2014 ad campaign: The best spoofs the internet has to offer November 7, 2014 John Lewis' Christmas 2014 advert looks set to beat its previous record for most viewed, most shared, most loved and most commercial. Monty the Penguin had already had more than four million views on YouTube by this morning. But as every celebrity worth their salt knows, you've not made it until you've been parodied. [...]
How John Lewis took over Christmas – and restored festive cheer to all Britons November 6, 2014 When I was young, Christmas was a magical time, filled with wonder and delight. But as I grew older, and Father Christmas was revealed for who he really was (thanks dad), the shine wore off. Sure, I still look forward to it, but the crass commercialisation has slowly chipped away at this special time, and [...]
YouTube ranking: John Lewis, Sainsbury’s, Burberry and Marks and Spencer have the best Christmas ads of 2014 December 2, 2014 It’s only the second day of December, but we've already been treated to a sneak peak of the joy ahead for the Christmas season via the medium of advertising. This year, retailers battled it out with penguins, soldiers and celebs in a bid to get the public into the festive spirit and spend their pennies- although [...]