Sarries have the international stars to achieve European glory May 12, 2016 No team has ever won every game of a victorious European rugby campaign, but that’s exactly what Saracens intend to do when they take on Racing 92 in the final of the Champions Cup tomorrow. History would suggest that it won’t happen, but form says otherwise. In recent weeks, Sarries have dispatched both Wasps and [...]
Eddie Jones demands England lose fear of playing Wales in Cardiff as Six Nations showdown beckons February 5, 2017 Head coach Eddie Jones has demanded his England players conquer any inhibitions they may harbour over facing Wales in the cauldron of Cardiff’s Principality Stadium during Saturday’s crunch Six Nations battle. England, grand slam winners 12 months ago, began their championship defence with a narrow 19-16 victory over France at Twickenham at the weekend, setting [...]
QBE to sponsor British Lions on 2017 tour of New Zealand April 15, 2016 The British Lions will be sponsored by business insurer QBE on their tour of New Zealand in 2017. QBE has inked a deal with the team to become a principal partner on the Lions' daunting trip to face the All Blacks, winners of last year's Rugby World Cup. Read more: QBE’s David Hall on how insurers [...]
Canon targets decent exposure from Rugby World Cup project: How camera giant plans to capitalise on this year’s major sporting event August 2, 2015 It is one of the most infamous moments in British sport. It is 1982, it is Twickenham, and England are playing Australia at rugby. The players, however, are mere bystanders. Erika Roe had bunked off work that day, but as she later explained, she was “a little bored” by the spectacle in front of her. [...]
Revenues up at Slug and Lettuce owner Stonegate Pub Company July 4, 2016 Slug and Lettuce and Yates owner Stonegate Pub Company toasted healthy double-digit revenue growth in its first-half results today. The figures Total revenue across Stonegate's 660 managed pubs and bars was up 12.8 per cent to £342m for the 28 weeks to 10 April, up from £303m in the first half of 2015. Like-for-like revenue increased [...]
Six Nations 2017: Why Ireland vs England is “massive” for sponsors Guinness on St. Patrick’s Day weekend March 18, 2017 As far as weekends go, they don’t come much bigger for Guinness. St. Patrick’s Day, of course, means pint pullers around the world will have spent an evening with one hand permanently affixed to the Guinness pump — it is estimated that the annual celebration can double the average day sales of the Diageo-owned brand. [...]
It’s not just official sponsors feeling a boost from 2015 Rugby World Cup factor June 22, 2015 Sport tour operator Gullivers expecting an uplift from this year’s tournament With an estimated 466,000 international visitors flocking to England for this year’s Rugby World Cup, companies with an interest in rugby do not necessarily need to have their names brandished on every stadium’s advertising boards to reap the benefits. Take Gullivers Sports [...]
The UK is the sport industry capital of the world – its businesses must lead the way with corporate responsibility March 11, 2016 In case you hadn’t noticed, the UK is sport mad. We watch, discuss, engage and play sport with great passion. So it’s not surprising that we are pretty damn good at the business of sport as well. Led by the Barclays Premier League we have an industry worth an estimated £24bn per year. But more [...]
Gilbert set to adopt 2015 Rugby World Cup centre stage and continue game’s evolution June 14, 2015 You all know the story. William Webb Ellis, with a fine disregard for the rules of the game and all that, picked up the ball and ran with it at Rugby School in 1823, thereby inventing the game of rugby football. We don’t have time to go into what happened to him after that, [...]
Johan Goosen: Players retiring from rugby early should not be a shock December 21, 2016 Last week, Racing 92 announced the “shock” retirement of 24-year-old fly-half Johan Goosen, the reigning Top 14 player of the year – a significant achievement in a league boasting multiple superstars. Goosen reportedly decided to leave the club to become a commercial director in his native South Africa, although one might be forgiven for wondering [...]