Why the BBC must stay publicly funded March 28, 2024 The licence fee needs to change, but only taxpayer funding can ensure a distinctively British voice in domestic and global media, says Will Cooling Ronald Reagan once joked that the scariest words in the (American) English language were “I’m from the government, and I’m here to help”. It increasingly feels like the modern British version [...]
How Samsung, Pampers and NBC struck gold at Paris 2024 Olympics August 14, 2024 The Paris 2024 Olympics marked a cultural shift in how brands connect with global audiences, with the games being dubbed the “TikTok Olympics” due to many sponsors’ digital-first approach. As the International Olympic Committee (IOC) acknowledges an ageing fanbase—the average age has risen by approximately 10 years in just a decade—the need to captivate younger [...]
TikTok Olympics and the Snapchat Summer: How Paris 2024 went digital August 13, 2024 Whether it was a Peter Griffin Family Guy soundtrack on Rachael Gunn’s breaking routine or Henrik Christiansen on TikTok with his chocolate muffins, the Paris 2024 Olympic Games have been dominated by social media and digital experiences. Content has engaged audiences, sent moments viral and, at times, encouraged trolling – but Paris 2024 felt like [...]
Another Musk mess: X goes down after ‘delay’ trial on loading news and Insta links August 16, 2023 Elon Musk’s X, previously known as Twitter, caused a brief disruption in the loading of links leading to some news outlets and social media rivals. Users attempting to access content from an affected source through X experienced a delay of five seconds, according to tests run by The Washington Post and, later, Reuters. Links to [...]
Ads might be annoying, but influencers are riskier: advertisers face a dilemma January 25, 2024 In Jess Jones' tech column: Influencers are everywhere, but advertisers are trying to wrestle back control
The Notebook: What I want for Christmas? Politicians to stop tweeting December 12, 2023 City A.M. comment writer Anna Moloney talks Twitter politics, crime at Christmas and Madonna's Celebration Tour.
The Interplay of Influence: How NGO Campaigns Shape Reputations and Regulations November 14, 2023 At SIGWATCH, a leading consultancy and data provider on global activism, we understand that non-governmental organisations (NGOs) are potent forces and important stakeholders in shaping corporate reputations and driving regulatory changes however, they are a neglected force by corporates and need to be engaged with meaningfully. Campaigns are designed to bring issues to the fore, [...]
Musk’s one-year X reign: how shocking has it been? October 27, 2023 A year after Elon Musk's Twitter takeover, now 'X', the platform is still alive while rivals Mastodon and Threads are flailing behind.
WPP expects to return to growth in second-half as AI tools ‘deployed at scale’ April 25, 2024 For the full year, the company said it expected to report like-for-like revenue growth less pass-through costs of zero to one per cent.
Sweeping powers to hike broadband bills must be stopped August 24, 2023 Consumer group Which? has accused Virgin Media of 'breaking the law' with new price increases.