Not just on a roll: Greggs sees sales surge with new offerings
GREGGS’ sausage rolls, sandwiches and coffee proved popular over the festive period, as the bakery chain reported an 8.2 per cent surge in like-for-like sales in December.
It said it now expects full-year results – out on 4 March – to be “above previous expectations”, after the robust performance over the five weeks to 3 January. This would be a marked improvement on December 2013, when sales grew 3.1 per cent.
Greggs, which has been trying to capture more of the “food-on-the-go” market, competing with Pret A Manger, saw fourth quarter like-for-like sales rise six per cent.
Roger Whiteside, the chief executive of Greggs, said: “Customers have clearly responded to the improvements in our product offer, designed to meet the needs of the food-on-the-go consumer, during this busy period.”
Shares soared almost 9.5 per cent to close at 820.50p.