Mumsnet and Netmums divide mums on Brexit in the polls ahead of live Q&A with MPs Yvette Cooper and Gisela Stuart
Will it be statistics at dawn for Britain's mums?
News reaches The Capitalist that Netmums, the straight-laced alternative to mothering social network Mumsnet, has polled its users and discovered that "the majority of women (mums) are planning to vote to leave, whilst 17 per cent are still undecided as to how they will vote".
Around 46 per cent would vote to leave the EU, while 37 per cent are backing remain.
This must come as quite a shock to Mumsnet. Earlier this year the website polled its own users, and found that 55 per cent of mums were planning to vote "In", while just under a third said they would back a Brexit.
Read more: The definitive list of everyone who's ever expressed a view on Brexit
Mumsnet chief exec Justine Roberts tells The Capitalist: "It's clear that lots of parents are weighing this decision very carefully and they want thoughtful, realistic, well-informed perspectives."
"Many are frustrated by the standard of the public debate, with just 14 per cent trusting politicians on this issue."
Hoping to bring politicians back in favour, Netmums is holding its very own political debate. To help mums decide how to vote, the website is hosting a Q&A on the referendum with former chief treasury secretary and Stronger In's Yvette Cooper, and Labour MP Gisela Stuart of Vote Leave on Tuesday.
Read more: Nine Brexit myths rebutted: Why the City would suffer if we leave the EU
Mumset's political debates are famed for their focus on sweet treats, and earlier this year both Zac Goldsmith and Sadiq Khan declared their favourite flavour of biscuit to the British mothering public.
Bad luck for Yvette Cooper and Gisela Stuart, then. A spokesperson for Netmums revealed that there won't be any biscuits in this debate.
Netmums' editor in chief Anne-Marie O'Leary believes life is too short to let MPs eat biscuits. She told The Capitalist: "Netmums prefers to be known as the site that eats biscuits while asking MPs the questions that really matter."