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Microsoft looks to deepen ties with Facebook
Microsoft deepened its ties with social networking company Facebook yesterday, bolstering its fledgling Bing search engine to catch up with Google.
Starting yesterday, Bing will integrate content from the world’s leading social network, tailoring search results to users’ preferences based on information from their network of Facebook friends — which Google does not do. Microsoft invested $240m (£151m) in Facebook in 2007, giving it a 1.6 per cent stake in the site.