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LEGO BUILDS SALES
LEGO, Europe’s biggest toymaker, yesterday said its pre-tax profits for the first half had jumped 60 per cent to 684m Danish knoner (£79.3m), thanks to sales of its Star Wars and Lego City range. Lego said its UK sales rose by 20 per cent during the period, despite a softer toy market, as parents turned to the trusted brand during the recession. Lego said it was the only toymaker in the UK’s top five to grow sales in the first half of the year.