Hot sauce: Tesco launches new sandwich store to fight Pret A Manger
This is a tie-up with emerging eatery Fred's (or Fed by Fred if you're looking online) which co-founder Daniel Gestetner says is going after the customers that spend Pret prices for but want a high quality Subway-style meal.
For breakfast, served from 6:30am, you can choose from a grill selection ranging from 'Lotsa Lox' (smoked salmon) to the 'Broadway Breakfast' (two eggs, sausage, bacon or ham, cheddar sauce, jalapeno hash brown), while for lunch it's New York deli-style subs that include salt beef, or ham, turkey and cheese. There is a 'carb-free' SLT (salmon, lettuce and tomato) on offer but I defy anyone to walk out with something so healthy.