German fashionistas lap up British style as Ebay sales spike
German interest in British fashion has seen the country rise to second in the list of top export destinations for British sellers on e-commerce site Ebay.
The US remains the number one market for British exporters on Ebay, but Germany is now in second place, according to data released today by the website.
German consumers were most interested in iconic British clothing brands, antiques and equipment for outdoor pursuits.
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Rob Hattrell, UK vice president at Ebay, said: “Small businesses trading on Ebay are agile and flexible – they are one step ahead in the new trading environment we’re operating in.
“Cultural events like the royal wedding, and shows like The Crown have also given them a boost, and we continue to see growing exports of British classic brands and products.”
British luxury fashion brands like Burberry and Vivienne Westwood ranked among the most popular search terms for German shoppers.
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Clothing retailer Boden and shoe company Crockett Jones were also popular searches, with a combined 9,000 searches every day.
German consumers also turned to the UK for items such as antique clocks, gramophones and taxidermy.
The Brompton folding bicycle was also a popular export product with German consumers, in addition to British car brands such as Jaguar, Mini and Rolls Royce.