Flutter, Betfred and Ladbrokes owner pile into safer gambling campaign
The UK’s biggest names in the betting space have piled into a fresh campaign for safer gambling.
The ‘Take Time to Think’ campaign, launched by the Betting and Gaming Council (BCG), encourages customers to use safer gambling tools – like deposit limits, time-outs and self-exclusion – offered by its members.
Director of corporate affairs at Betfred, Mark Pearson, said: “It is essential that the industry present a consistent message and everyone works together to promote safer gambling.”
The BGC, whose members include William Hill, Entain, bet365, Flutter, Betway, Kindred, Betfred, and Betsson, will also launch a series of new TV adverts targeting customers.
Director of corporate affairs at Ladbrokes owner Entain, Grainne Hurst, said: “Ensuring our customers have an enjoyable experience when playing with us is our highest priority and we are pleased to support the Take Time To Think campaign.”
Members of the betting council also have to ensure that 20 per cent of their TV and radio adverts are safer gambling messages.