First the coffee shop, then the events shed, and now this: The Guardian closes its T-shirt business
Another month, another abandoned venture at the Guardian.
News reaches the Capitalist that the newspaper group’s shop – retailer of T-shirts with slogans such as “48%er”, “I’m the one the Daily Mail warned you about” and, alongside a picture of Jeremy Corbyn, “Old Labour New Start” – is to close next month.
The online store also sells bags, hoodies, mugs and Guardian memorabilia.
Read more: Guardian publisher and private equity house sell £200m shares in media firm
The closure comes shortly after Guardian Media Group abandoned plans to develop a 30,000 square foot events “shed” in the King’s Cross area earlier this year.
The newspaper group also recently closed its pop-up cafe, #guardiancoffee, which it opened in Shoreditch’s Box Park in 2013 with the intention of bringing “open journalism to life in East London”.
Read more: Guardian newspaper losses accelerate amid industry's advertising struggles
The Capitalist eagerly awaits the next big venture from the Guardian.
A spokesman confirmed the 6 October closure, and said: "As part of our three-year business plan we are restructuring some areas of the business. This includes closing the Guardian Shop to focus on core business propositions."