Dual advertising screens set to illuminate Hyde Park underpass
Roadside advertiser Outdoor Plus has installed two digital screens on either side of Hyde Park underpass.
The move comes as companies are increasingly demanding promotions be displayed digitally so they can be altered in real-time and content can be delivered remotely, rather than on a billboard poster.
Earlier this month Transport for London (TfL) signed a deal with Outdoor Plus for £17.6m to bring digital advertising screens across road underpasses in the capital.
TfL said the network of roadside screens would generate at least £13m to reinvest in modernising the transport network in coming years.