Data deluge: Microsoft boss Dave Coplin on how SMEs can best harness technology
What if, instead of making us smarter, the technology we surround ourselves with was actually making us less efficient? This perhaps unpalatable suggestion becomes even more surprising when made by a man entitled “chief envisioning officer” of one of the world’s largest technology companies. But Microsoft’s Dave Coplin made just this point when speaking at Santander’s Breakthrough Summit in Leeds last week. He claims that we are all using technology in the wrong way, but that small to medium-sized enterprises (SMEs) in particular could unlock untold potential by radically changing the way they use and share information. How?