CITY VIEWS: WOULD YOU CUT DOWN THE AMOUNT OF COFFEE YOU BUY?
DANIEL VIPOND RFIB LIMITED
“I wouldn’t cut back on coffee. I have a coffee every day. I don’t worry about the economics behind the coffee. It’s a staple dietary requirement. Petrol seems to have a more dramatic effect on consumers, but coffee is not as expensive so becomes a necessity.”
SHARON LOWER CUSHMAN & WAKEFIELD
“Not at all! It’s the one luxury in the morning that starts my day.
I’d rather cut down on buying my lunch than buying coffee. Coffee drinkers are quite particular about their coffee. It has to be from a proper machine, rather than instant.”
STEVE LAIRD ACE EUROPEAN GROUP
“I have a coffee every day to kick-start my day. If I was financially struggling, maybe I would cut back but £3 every day for a cup of coffee is not a lot of money.”