Christmas adverts 2015: Here are some of the best spots so far from Lidl, Asda, TK Maxx, PayPal and Mulberry
We're just a few days into November but the clash of Christmas retailer ads has already begun, with a plethora of festive spots being released in the last couple of days.
Watch: The 2015 John Lewis Christmas advert finally released
The biggies are yet to drop – most notably John Lewis, which is artfully building up anticipation around its 8am launch on Friday morning – but here is a round-up of what they will be facing when they finally land.
Here are some of the best Christmas adverts for 2015 so far
Duracell clearly had heard that Star Wars was going to be among the most in-demand toys of 2015, with its advert the reminds us of the perils of not stocking up on batteries ahead of Christmas morning.
Lidl is pushing its "School of Christmas" also celebrates the awkward moments that Christmas can bring, along with plenty of other joys and stresses – and a few tips for how to make the most of the festive season.
Asda is dispensing with stresses and instead focuses on the "fun and exciting things we love about Christmas" from over-the-top decorations to festive fancy dress.
TK Maxx is hoping its "Love Thy Neighbour" campaign will tap into the giving spirit of the season, encouraging shoppers to look outside their front doors – and over their garden fences – to consider those who may not always be their dearest but who are their nearest.
Matalan is keeping things traditional with its festive ad.
PayPal hasn't started the festive season off spectacularly, upsetting a number of parents who think the digital payments group's ad suggests Father Christmas might not be real. It hasn't shaken our faith (it takes more than that) but you can decide for yourself here.
Meanwhile Mulberry appears likely to upset a number of people who believe in the religious aspect to Christmas, rather than the material. Following on from its knowing "Winning Christmas" campaign last year, the bag brand has spoofed the Nativity scene this year – but instead of baby Jesus, the fuss is all about the miracle of handbags.