Netflix Beyonce Bowl most streamed NFL game ever December 27, 2024 Streaming giant Netflix will be clinking glasses into the new year after breaking records with their NFL coverage on Christmas day. The so-called “Beyonce Bowl” between the Baltimore Ravens and Houston Texans, which saw the 32-time Grammy winner perform a half time show, pulled in a staggering 24.3m viewers according to US audience monitoring firm [...]
The three sport business trends you need to watch in 2025 December 27, 2024 Every other prediction piece you’ll read, across any industry, will attempt to explain what the impact of AI will be on that sector over the coming year. Most answers will be variations on Hemingway’s theme. AI will end up taking over. Gradually and then suddenly. So, to avoid giving the likes of Chat GPT too [...]
Entain reveal sports events punters bet on the most in 2024 December 26, 2024 Betting giant Entain has revealed the biggest sporting events of 2024, using their global sportsbook to identify which events saw the most bets placed. The Grand National was the runaway winner but 60 per cent of the top 10 featured matches from the summer’s Euro Championships in Germany. The NFL, Champions League final and golf’s [...]
Which stadium is the best in the Gallagher Premiership? December 26, 2024 There are 10 Gallagher Premiership teams fighting tooth and nail to lift the title this season. And a key part of reaching the semi-finals is home form and away form. But which stadium is the best in England and which comes up short? Well here is my ultimate ranking of the 10 Premiership grounds. 10 [...]
The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
Why McLaren Racing vs Alex Palou trumps Man City vs Premier League December 24, 2024 All eyes may be on the ongoing dispute between the Premier League and Manchester City, but is it McLaren Racing who in fact have the most interesting sports law case of 2025? It has gone under the radar on European shores but an ongoing dispute between the famous racing outfit and former driver Alex Palou [...]
Expect winning Embraces all round for Cody Mo December 24, 2024 HAPPY Valley in Hong Kong provides a bonus for enthusiastic racing fans on Boxing Day, by featuring a mammoth 10-race programme for the first time in living memory at the city track. With the early contests low-key affairs, the best advice is to concentrate on races later on in the card, starting with division two [...]
Improving galloper can put Fire back in Yip’s heart December 24, 2024 SURELY nothing can be more disheartening for a stable, and one that are in the middle of a purple patch at present, suddenly to find their star galloper is being transferred to another yard. That has happened to trainer Dennis Yip, who has saddled winners at three out of the last four meetings but has [...]
Ref Coote won’t appeal contract termination December 24, 2024 David Coote will not appeal against the termination of his contract by referees’ body PGMOL, PA reports. Coote was sacked earlier this month after the emergence of a video in which he made derogatory remarks about Liverpool and their former manager Jurgen Klopp. Professional Game Match Officials Limited (PGMOL) said that a thorough investigation had [...]
Women’s football in 2025. The year we finally reach equality? December 24, 2024 The past 12 months has been a stellar year for women’s football. The mega move of Emma Hayes to the USWNT was seismic, while the Women’s Super League began life under a new entity. Here Kelly Lindsey, the new COO and head of football performance and club operations at Lewes FC, discusses what’s happened in [...]