Brasserie Blanc eyes major pub expansion plan for 60 sites while creating 1,500 jobs
Brasserie Blanc restaurant chain has revealed a major revamp which will see the hospitality group expand into the pubs with rooms market.
Last year, Brasserie Bar Co was snapped up by private equity group Alchemy Partners for an undisclosed sum, and will now be renamed as Heartwood Collection, as part of its new makeover.
The group already operates 20 pubs and 14 Brasserie Blanc restaurants across the UK – and now plans to grow into to 60 sites and up to 500 bedrooms by 2027- and will create around 1,500 further jobs across the UK as a result,
The group has already acquired 11 freehold pubs with a further five under offer, including 120 rooms. Heartwood said it anticipates that it will have 150 rooms in the business by June 2024.
“This is the right time for us to make this change. Our new name reflects not only the business we are today, but it underlines the ambition we have to become a leading freehold pub business of real scale,” Mark Derry, chairman, Heartwood Collection, said:
“With the ongoing support of our new owners Alchemy, we will continue to target the opening of new sites, and I look forward to bringing Heartwood’s pub offer to new towns and local communities throughout the UK.”