Beyonce and Topshop are about to launch their new sportswear brand Ivy Park
Global superstar Beyonce has partnered with one of the best-known British brands to launch a new sportswear range.
The pop star has teamed up with Topshop to create Ivy Park, a collection of fitness clothing, which will launch in two weeks.
The products will be available in the UK at Topshop, Selfridges, JD Sports and Net-A-Porter. Beyonce’s range will include leggings, crop tops, sweatshirts, drop-arm tees and technical jackets.
“I have always loved Topshop for their fashion credentials and forward thinking,” Beyonce said.
Other celebrities including Kate Moss and Kendall and Kylie Jenner have previously launched lines with the store.
“We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers’ heartland. Creating a partnership with Beyonce, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category,” said Sir Philip Green, chairman of the Arcadia Group, which owns Topshop.
Beyonce’s design agreement was first announced in November last year, then under the name Parkwood Topshop Athletic.