Betfair plans to double TV voice as mobile revenue booms
Online gambling company Betfair has reported a boom in mobile revenue of 68 per cent and now represents 60 per cent of Sportsbook revenue.
The company's interim management statement for the three months ended 31 January 2014 showed a rise in revenue of five per cent driven by a 12 per cent jump in sustainable markets.
Betfair's underlying earnings before interest, tax, depreciation and amortisation (Ebitda) rose 28 per cent to £20m.
Breon Corcoran, Betfair's chief executive officer, commented:
Betfair had a good quarter against all key metrics, with growth in customer numbers, revenues and profits. We are now competing more aggressively and are investing heavily in customer marketing and product development.
In 2014, the company plans to double its voice share on television and announced that it had integrated its Exchange and Sportsbook, allowing the odds on some Sportsbook bets to be boosted by leveraging the superior value available on the Exchange.