Asda and Just Eat launch express grocery delivery service
Asda is partnering with Just Eat to launch a grocery delivery service that will enable customers to order products to their door in just half an hour.
The grocers is also planning to roll out a pizza delivery service to 50 stores by the end of the year following a successful trial in 2018.
Read more: Just Eat shares fall after Amazon makes £575m investment
The express grocery delivery trial will initially operate from two stores and will apply to 100 product lines, the supermarket revealed at an event in London yesterday.
“Our partnership with Just Eat that launched last year to deliver pizza direct to customers was a huge success, so much so that were rolling it out to up to 50 stores by the end of the year,” chief executive Roger Burnley said.
“This project demonstrated how partnering with complementary brands can enhance our offer to customers, as a result I am delighted to confirm that we’re extending our work with Just Eat to trial an express grocery delivery service from two stores.
Read more: Can Just Eat deliver the City what it wants?
“This will focus on delivering product to customers from around 100 essential lines within 30 minutes.”
The supermarket also announced that it will trial a wholesale retail concept called “The Deal Depot at its store in Patchway, Bristol.