Ascot partners up with insurance broker Howden
Howden has partnered up with Royal Ascot as the insurance broker solidifies its relationship with the sport of King’s.
The deal includes extensive on-course advertising for the festival, and will last for five years.
This year’s Royal Ascot will be part of the Government’s trial events programme, with attendees able to eschew some of the trappings of the pandemic for the afternoon.
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Howden boss David Howden is already involved in horse racing as founder and president of the Cornbury House Horse Trials.
His firm – a part of Howden Group Holdings – already offer a host of specialist insurance packages in equstrianism.
Howden said he was “thrilled” to partner with a “strong and proud British” brand.
Royal Ascot will begin on Tuesday of next week, June 14.
The course has been renowned for its racing since Queen Anne identified the land as the perfect place for a track in 1711, whilst out riding from Windsor Castle.