Ascential acquires software specialists to boost presence on Walmart.com
Ascential has acquired WhyteSpyder, boosting its presence on Walmart’s website, a key trading marketplace.
The newly-purchased company is an e-Commerce specialist that provides software solutions to over 80 brands trading on Walmart.com
It relies on a mixture of search engine optimisation, retail insights, content management and media hosting.
WhyteSpyder will now join Ascential’s digital commerce business unit.
Based in Rogers, Arkansas, WhyteSpyder employs 40 staff led by CEO JS Bull alongside founder and chief growth officer Eric Howerton.
Ascential aims to delivers information, analytics and optimisation platforms to consumer brands.
The marketing specialists are home to over 2,000 employees across five continents, providing for clients representing over 120 countries.
Duncan Painter, CEO of Ascential, commented: “Walmart represents one of the most significant marketplaces in North America and WhyteSpyder’s expertise here, while complementary to our existing Amazon focussed capabilities, will provide further growth opportunities for our existing measurement and execution offerings in this region. “
Alongside news of the acquisition, Ascential’s global fintech events also enjoyed strong rebounds.
Its event at Money 20/20 USA last month raised 95 per cent revenues compared to 2019’s showing.
Together with Money20/20 Europe in September, Ascential now anticipates combined revenues for the two events of approximately £37m .
This represents a combined 85 per cent of the like-for-like 2019 revenue.
Ascential is trading at 437.00 on the FTSE 250, with shares up over four per cent on the day.