Apple unveils three new iPhones at hotly anticipated launch event
Apple unveiled new versions of its iPhone X and a redesign of its Apple Watch at its hotly anticipated event in California tonight.
The phones, the iPhone XS, XS Max and XR, are based on last year’s iPhone X, which has been a massive money-spinner for the company.
Read more: Apple Turnover?
Apple chief executive Tim Cook said: "iPhone X has changed the industry, and along the way became the number one smartphone in the world. Today we're going to take iPhone X to the next level."
The XS and the XS Max will feature brighter screens, better cameras and faster processors.
The XS Max will feature a 6.5-inch screen, an improvement on the iPhone X's 5.8-inch screen.
The iPhone X, priced at its launch last year at $999 (£765), has been a major success for Apple, helping it become the first publicly traded US company to break the $1 trillion valuation mark.
It also introduced a budget model tonight, the iPhone XR, which is designed to appeal to users alienated by the high prices of its recent new products.
The iPhone XR, XS and XS Max will start from $749, $999 and $1,099 respectively.
Apple also announced a major upgrade to its Apple Watch product, introducing the Series 4 range which has screens more than 30 per cent larger than current models.
The new watches will also be able to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling over.
Read more: EU gives Apple go-ahead for Shazam takeover
Shares in fitness device company Fitbit fell about 3.7 per cent following the Series 4 announcement.
Ben Wood, chief of research at CCS Insight said: “Apple will face some inevitable criticism that these products offer only small improvements on prior successes. However, the fact that Apple has sold almost 2bn iOS devices to date is testament to the success of the iPhone recipe since 2007.
“The iPhone XS Max tightens Apple's grip on the high-end smartphone segment, but more importantly represents a new premium vehicle for Apple's rapidly growing services business.”
Apple’s share price was down 1.27 per cent this evening.