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Aegis in exclusive Ipsos talks
Aegis said yesterday that talks with French group Ipsos about the sale of its market research unit Synovate had moved to an exclusive basis. Aegis, which also has a media buying arm, revealed it was in discussions with Ipsos about the sale of the unit, which analysts value at about £500m, earlier this month. A sale of the unit will focus attention on the rest of Aegis as a target for M&A.