ANALYST VIEWS: WHAT IS SUPERGROUP’S RECIPE FOR SUCCESS?
KEITH BOWMAN | HARGREAVES LANSDOWN
“In the wake of recent comments from both Burberry and ASOS, Supergroup is again proving that the consumer is still ‘alive and kicking’ and prepared to spend money on the right offering.”
FREDDIE GEORGE | SEYMOUR PIERCE
“The company is gaining traction in womenswear, the international opportunity has been significantly under-estimated and the internet is likely to be important. Superdry, remains very fashionable.”
NICK BUBB | ARDEN
“There was too much focus on whether SuperGroup could be ‘the new French Connection’ and not enough on whether SuperGroup could press on to become a big new global fashion brand. It is the latter.”