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CITY VIEWS: WHY IS GERMANY’S UPMARKET CAR SECTOR DOING SO WELL?*
PHIL HAY | RBS
“German manufacturing has a good reputation for well-made products – that’s always been why German cars have done well. People will always go for the reliable choice.”
DAN MCNAMEE | TREVOR SMITH
“High net worth individuals in emerging markets are still making more money, which they’ll spend on luxury. Germany’s manufacturing base is more rationalised, and it’s cheaper to make cars there.”
GABRIEL FEDERICI | MINTEL
“When people think of Germany they think of efficiency and reliability. Excellence combined with luxury always sells – and even more in times of recession. It’s the same with the beauty market.”