Beyonce, Rita Ora and Cara Delevigne: The celebrities brands love the most
Rank |
Celebrity |
1 |
Beyoncé |
2 |
Rita Ora |
3 |
Cara Delevigne |
4 |
Lily Allen |
5 |
Kim Kardashian West |
6 |
Taylor Swift |
7 |
Ellie Goulding |
8 |
David Beckham |
9 |
Ed Sheeran |
10 |
Katy Perry |
Of course, brands don't always want their clothes to be associated with celebrities. Alexander McQueen famously said Victoria Beckham couldn't wear his clothes (but her hunky husband could) and Jersey Shore's Mike 'The Situation' Sorrentino was given a fat cheque by Abercrombie & Fitch on the premise that he stop wearing its clothes.
We daresay Burberry would have given a pretty penny to Daniella Westbrook to stop wearing its iconic check back in the day – it took the luxury fashion house many years to shake off the "chav" image she gifted it.
Celebrity Intelligence has also compiled a list of the most talked about celebrities.
Taylor Swift is the most talked-about celebrity
Rank |
Most talked about celebrities |
1 |
Taylor Swift |
2 |
Nicki Minaj |
3 |
Cheryl Fernandez-Versini |
4 |
Bob Geldof |
5 |
Kim Kardashian West |
6 |
Cara Delevingne |
7 |
Ed Sheeran |
8 |
Beyoncé |
9 |
Benedict Cumberbatch |
10 |
Calvin Harris |
We've also been given some data about who might be the celebrity ensorsers of the future. This list represents the people who have enjoyed a sharp increase in social media mentions this year.
Rank |
Celebrity |
Percentage increase in social media searches |
1 |
Alexa Goddard – singer |
90% |
2 |
Poppy Jamie – TV presenter |
90% |
3 |
Rumer – actor |
90% |
4 |
Mark Byron – Big Brother semi-finalist |
89% |
5 |
Jay James Picton – singer |
87% |
6 |
Tavi Gevinson – fashion and media personality |
83% |
7 |
Maverick Sabre – singer |
83% |
8 |
Tyga – rapper |
81% |
9 |
Callum Turner – actor |
78% |
10 |
Tabitha Somerset Webb – fashion designer |
71% |
The lists were released in conjunction with the Festival of Marketing, currently underway in London's Tobacco Dock.