Rising customer numbers boost Ryanair shares
BUDGET airline Ryanair saw its shares hit an all-time high yesterday as it announced it had increased customer numbers to more than six million in December, up 20 per cent compared with the same month in 2013.
The firm’s load factor, a measure of how much of an airline’s passenger carrying capacity is used, also grew, jumping seven per cent to 88 per cent.
Shares in the Irish firm went up by 3.27 per cent to €10.12, before closing at €9.91. Kenny Jacobs, Ryanair’s chief marketing officer, said the growth in numbers was due to the company’s lower fares and its “stronger forward booking strategy”. He added that the firm’s Always Getting Better customer programme was showing “better than expected” results.
He added: “With our new routes, increased frequencies, improving customer experience and Business Plus service, Ryanair continues to deliver so much more than the lowest fares in every market we operate in.”